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Automobile

GM: The Game Plan...A Really Edited Version

Robin Capper

Robin Capper

14 May 2005
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Bob Lutz on "What is GM's strategy for fixing its issues?"

  • Hot new product
  • Improved quality
  • Smarter marketing
  • Smarter pricing
  • Smarter selling

So its build better cars, tell people we have, sell ‘em one and make some money.

GM FastLane Blog: The Game Plan...An Edited Version

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