The Solo economy
Solos spend money in a market made for two
It's Singles Day in China:
"What began among Nanjing University students in the 1990s as a tongue-in-cheek counter to Valentine’s Day has exploded into the world’s largest shopping event: Singles’ Day."
Solos are a significant market
Singles are everywhere. They’re dining alone, traveling solo, buying homes and spending billions. And yet they remain largely overlooked in a world built for two...
In New Zealand that's about a quarter—approaching a third—of adults but largely ignored.
Peter's 2025 article on the Solo economy:
Singles’ Day is a $150B holiday in China. Here’s why I think ‘11/11’ will catch on in the US
Singles are reshaping culture and commerce in Asia. A professor of marketing explains why the US could be next.
Peter McGraw
His podcast, community and book:
Solo - Peter McGraw
Live remarkably. Welcome to the Solo Movement! More and more people are becoming aware that marriage is an overprescribed path to a good life. An observation reflected in rapidly changing demographics. One-hundred and twenty-eight million American adults are unmarried, and 25% of Millennials are projected to never marry. It’s time for a new playbook. Join […]
