Whatever they call it, it's happening! Fiat/Chrysler allowed to merge Deal puts Fiat in Chrysler driver’s seat In creating the world’s sixth-largest carmaker, Marchionne is betting he can pull Chrysler out of a sales nose dive on the force of the small, fuel-efficient vehicles Fiat
This AP article has a really good summary of Sergio Marchionne's rise to the top and how he turned around Fiat Auto. Recommended reading, I didn't realise he pushed the new Bravo, especially for Chrysler management... Fiat CEO willing to take the wheel at Chrysler While
If you did one of those brand word association tests about "Chrysler" would you think of the world luxury? Car dealers take it on the chin - Stuff.co.nz "Pity the luxury car dealer. While for some buyers, money's still no object, the recession
Is Mr Marchionne going to pull off the auto merger of the decade, create a mega-mix mess or fail? According to The Economist he may stitch together a deal that merges Fiat, Chrysler and Opel, largely funded by US and German Govt subsidies. You have to admire his nerve, taking
Fiat + Chrysler doesn't seem like a brilliant idea at first thought. Anything + Chrysler would be a bundle of trouble I reckon. Although Fiat need volume and US distribution I hope they find a better answer. Fiat's US legacy is dire but is a rather distant memory.
