What do TV adverts say to me?

I’m sure fortunes are spent by experts in the mind control they call “Marketing” and “Branding” but you wonder about the message they are trying to convey. Here’s what I get from watching them*:...

Robin Capper

Robin Capper

— 2 min read

I’m sure fortunes are spent by experts in the mind control they call “Marketing” and “Branding” but you wonder about the message they are trying to convey. Here’s what I get from watching them*:

  • Toyota Corolla Lost Key – Man looses car key resulting in a massive national search to find it. He then sits down and realises it has been in his back pocket the whole time.
    • Toyota think Corolla drivers are stupid. If you’re stupid buy a Corolla
    • [youtube=http://www.youtube.com/watch?v=bh7W3j-OwUU&w=425&h=350]
  • New World Supermarket Woman – She buzzes around the supermarket getting stuff, forgetting stuff, leaving shoes in aisle, holding up other customers but looks great, and smiles happily, while doing it.
    • Unless you want to get stuck behind an stupid inconsiderate, but attractive, woman, don’t shop at New World.
  • Suzuki Swift “Hitchhikers” – Sexy girls trying thumbing a lift but reject several offers until “Mr Cool” comes along in his Swift. Cut to him standing by the road with a “Help” sign while the women drive around town in his car.
    • Suzuki Swifts are driven by thieving tarts.
  • Mercedes Benz “Love the road” – Stunning shots of a Mercedes on New Zealand roads with smooth music
    • Awesome attempt to do something about the Mercedes “Fat belly Business Man” or “Up-market retirement carriage” image. Someone at Merc actually likes driving for more than just transport. They should be appointed head of the Land Transport Safety Authority
  • Fiat Auto – No, I haven’t seen an advert either!
  • Saab – Saab is driven through dramatic scenery with the emphasis on performance and style.
    • Nice ad but they only sold 302 last year, what’s paying for a TV campaign?
  • The Warehouse – All the ad’s (Disclosure, I do work for them)
    • Hasn’t Oliver Driver (Voice Talent) got enough jobs already?
  • Aston Martin and Audi A7 – Not brand adverts but their appearance in Big Wednesday Lottery Commission ads
    • How does “they give them away” help Aston Martin’s image? It’s another reason to prefer Ferrari
    • The Audi A7 now seems cheap in addition to stupidly large, ugly and pointless.

But then, I know nothing about advertising. I’m just a consumer!

* I usually record and blitz the ads from anything I really want to see but sometimes, news, you cant avoid them.

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