90 years of Citroën and it ends with (I think) a new logo.
Although the DS is the Citroën of all time it's a 2CV I'll buy when I win Lotto. People who know I love cars don't believe that but my "ideal car" is actually a collection of brilliant, if modest, cars and the 2CV would be one (alongside a 60's Fiat 500). I remember, and think I still have somewhere, LJK Setright's glowing tribute to the brilliant unengineering of the 2CV. Citroën simply engineered out much of what could go wrong with a car and made what was left as simple and good as possible
The are a couple of New Zealand 2CV sites, prices for a good one are surprisingly robust ($10-15,000).
The 2CV Downumder: http://citroen2cvnz.homestead.com/
Ugly Ducks Downuder appears to be abandoned but records the "Otago Raids" which I'd love to recreate: http://www.2cv.co.nz/
Not really sure why they need a new logo since the direction of the company has been largely positive and similar over the last wee while. Still, fab video.
Posted by: Jack Yan | 10/10/2009 at 01:41 PM
I think the blobby Web 2.0 look detracts from the real meaning. Those chevrons represented gear teeth, from memory. If I saw a gear looking like the new logo it would be headed for the scrap bin.
Not sure I like some of the new marketing but it's nice to see some "more than a Pug with chevron badges" design coming back to Citroën.
Posted by: RobiNZ | 10/11/2009 at 03:47 PM
The sad thing is that these three-dimensional effects are so in at the moment and clients are asking for them a lot. I think you are right: the chevrons were gear teeth originally.
I quite like the rationality in the range for most of the decade (C1, C2, etc.) but calling its new supermini the DS is a bit strange to me. Still, better than seeing Pugly Citroëns like the Saxo and LN.
Posted by: Jack Yan | 10/11/2009 at 04:28 PM