Kevin Roberts on Lovemarks, CATIA V5R14 CAD and the power of a napkin sketch…
KR Connect: Learning from a napkin
Anyone familiar with the birth of Lovemarks knows that my core idea about the future of brands was to add love to respect, and how this relationship could work was first drawn on a restaurant table napkin….A Kiwi, Kevin Roberts is CEO of Saatchi & Saatchi and Co-founder of The New Zealand Edge, www.nzedge.com
