New Zealand Edge have launched a blog to accompany their website and email publications. The New Zealand Edge aims to:
Introduce metaphors and contemporary frameworks for NZers to articulate who we are (positively hammer some boundary poles of the self into the whenua).- Articulate and leverage our difference through the edge proposal (landscape, location, attitude, history, Maori, Pacific, character, fringe innovation).
- Increase the prosperity of the country, in spirit and in pocket, by spreading the edge DNA thickly over the culture.
- Build an emotional connection with the global community of New Zealanders.
- Build the de-facto global brand for New Zealand by re-figuring a New Zealand identity based on high achievement in a diversity of disciplines - creative, technological, social and spiritual.
While the site, & now the blog, has a broad range of Kiwi focused content check out this feature “100 New Zealand Design Heroes”. An impressive array of talent from a tiny country.
NEW ZEALAND EDGE: New Zealand Edge goes daily
Greetings nzedge.com friends throughout NZ and in 86 countries.
After eight years of semi-regular publishing, we have moved daily.
Nzedge.com has enjoyed consistent and sometimes exponential growth in visitors and pageviews, and in the first part of 2007 we've experienced an acceleration of sign-ups.
The primary purpose of nzedge.com is storytelling about New Zealand and its role and initiatives in the world. Kevin Roberts and I started the idea of a New Zealand Diaspora (ie that we are a nation of five million people), and we have widely seeded the metaphor of “edge” to define our “reason for being”…Blog – http://nzedge.blogspot.com/
