Imagine you worked for a company that had re-branded, including redesigned corporate templates. Maybe this included a PowerPoint template that ignored every bit of advice you’ve read recently about better PowerPoint design. It might use overwhelming bright colours and a huge logo on every slide overpowering a tiny area for the most important bit – the content.
Of course you could just use it or you could create a presentation that massaged that template into something more modern. Maybe slightly tone down the colour so it doesn’t shout, perhaps ignore the “approved content area” (a letter-box slot between the “branding”) and fill the slides with image(s) and as few words as possible, reduce or even remove logos from most slides…
Ok, so it’s no longer “brand compliant” but the impact has been interesting. Those who have seen the presentation have commented on the content but nobody has mentioned the missing branding; so why is it there?
I don’t know anything about branding but reading this today made me grin…
Presentation Zen: Cleaning up our act
“Try this: If you must use your logo, do so only on the first slide and the last slide.”
“Putting your logo on every slide is like shouting your name before every new thought you have.“
“Branding is important — but a logo on your PPT slides is not branding (not even close).”
So what is branding? Jack Yan knows, what’s more he’s prepared to share – Online branding: a definitive guide.
