Quick Weightloss Fixes Usually Aren't...
Interesting to see the article “Fat-loss couple branded liars for bogus product” about Body Enhancer in this weekends Herald. This much advertised weight loss product claimed not only to promote weight loss but also help with all manner of other ailments. It was not cheap and was extensively advertised over a long period of time. This means they were obviously selling enough to pay the advertising costs and it appears, from the Herald article, a whole lot more.
Rick Long wrote about peddling of dubious remedies to vulnerable, or gullible, people in May 2003 at about the time Pan Pharmaceuticals collapsed. Like him I enjoyed Paul Henrys (then morning) news show but wondered how they could credibly advertise “fringe remedy” products in what was supposed to be a serious news program. I emailed Paul about this last year (referring to Colloidal Silver advertisements) and his reply was: “To be honest I do not have the time to give much thought to the adverts on the show.”
Its interesting that in the re-launch to the new Radio Live format they still advertise them but do not generally use the on-air hosts. Was that move was intended to distance them from the snake oil salesman?
Sad thing is there is already a surefire way to loose weight that requires no magic potions, no special equipment, just hard work. To quote John Walker (the AutoCAD creator not the NZ Runner) from his free online Hackers Diet:
“How can I lose weight? Simple, eat less food than your body burns.”
As he says “Simple doesn't mean easy” but at least simple is free.
Fat-loss couple branded liars for bogus product ~ The New Zealand Herald
Directors of an Auckland company who made extravagant claims for a popular weight-loss supplement have come under blistering attack in a District Court judgement.
Warning About Weightloss Quick Fixes – Xtranews
“Body Enhancer's website claims regular use of the product can assist with weight management through support for the body's muscle tone, increased vitality, support for the body's natural levels of collagen, and support for the body's cleansing process.
Judge Lindsay Moore says Zenith Corporation has breached the Fair Trading Act 26 times and that directors Winston and Sylvia Gallot made 'blatantly false' claims.”
