Play-Doh, <strike>coming soon...</strike> is here!

2.5 tonnes of plasticine on set.

• 40 animators.
• 3 weeks.
• 189 2ft bunnies
• 150 1ft cubes
• 10ft x 20ft purple wave
• 30ft giant rabbit.
• 6 cameras.
• 40 animators working through 4 hours generated 4 seconds of footage.
• 40 animators working on the same scene had never been attempted before.
• The 60 second spot will be constructed of approximately 100,000 stills

In the tradition of Balls and Paint, it’s Play-Doh

See the preview and wallpapers - Sony BRAVIA - New York - Downloads
(I’ve seen this on YouTube but the “official version” is much better quality)

See the preview and wallpapers - Sony BRAVIA - New York - Downloads
(

I’ve seen this on YouTube but the “official version” is much better quality)

The result is at http://www.bravia-advert.com/

The result is at http://www.bravia-advert.com/

Disclaimer: I have a Sony ES component Audio system and Trinitron TV, but not a BRAVIA. I just like these adverts!

Tags:  Sony+BRAVIA, Play-Doh