When I saw this post I first thought of the date it was posted, 1 April, but soon after Ben Elton’s novel Stark:
Australian billionaire, Sly Morgan is invited to join the Stark Conspiracy, a group of the world's richest people who plan to save themselves from the Earth's impending environmental doom [by buggering of into space]. (plot via IMDB except for the buggering off bit which I added)
Never know, it may happen
Official Google Blog: Announcing Project Virgle
Posted by Sir Richard Branson, President and Founder of Virgin Group
In my life, I've had a lot of exciting adventures and launched a lot of ambitious business ventures. I'm delighted today to announce Virgle, Inc., a joint venture between the Virgin Group and Google which qualifies on both counts.
Virgle's goal is simple: the establishment of a permanent human settlement on Mars….