Organising the biggest product launch

Imagine the pressure organising a huge launch event for a “ bet the company product ”*. Thousands of media, company associates, “reveal product”, staged events, TV, web and more to sort out with the w...

Imagine the pressure organising a huge launch event for a “bet the company product”*. Thousands of media, company associates, “reveal product”, staged events, TV, web and more to sort out with the whole nation waiting, watching. Then the phone goes…

[youtube=http://www.youtube.com/watch?v=ErYEiTQAu10&w=425&h=350]

* No it’s not the iPhone

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