How CEO Blogging can change the way a company interacts with the public

Bob Lutz, GM Vice Chairman, has used a Fastlane Blog post, Context is Everything, to reply to media coverage in which he claims comments were taken out of context.

What I find interesting is the use of the Blog to directly respond to the press. How would this have been done prior to CEO blogging?

They could issue a press release but it would have been printed, and commented on, by the press. It leaves the door open for reporters to place their own spin on the release. By replying directly on the Blog, Bob is able to state his case with no third party intervention. I doubt comments like this would be posted to the corporate website but the informal CEO Blog gives a freedom to comment directly to the reader. Using the blog comment features it also allows them to reply. This isn’t possible in the traditional media formats.

It’s a powerful demonstration of how CEO Blogging can change the way a company interacts with the public