Fixing TVNZ
I’ve decided the problem behind TVNZ’s falling ratings is nobody can possibly predict when their programs are going to screen. To remedy this I propose the following, rather drastic, changes to their...
I’ve decided the problem behind TVNZ’s falling ratings is nobody can possibly predict when their programmes are going to screen. To remedy this I propose the following, rather drastic, changes to their promotions;
- Promote a programme at every opportunity for weeks ahead.
- Repeat old versions while promoting the new version.
- Promote the next programme at every ad break in the previous programme. Another few minutes promotion won’t be very noticeable.
- Cut, shrink or shorten the close and credits of a programme to announce what is coming next. That musician won’t mind their score being mangled, the director won’t worry about the elegant finale being clipped, squashed or totally amputated.
- Promote a programme during other programmes with a sparkley fly-over graphic or sub-title format caption. Being totally irrelevant to the current subject matter should be no impediment to this.
- Pretend the programme is a worthy subject for primetime news
- Pretend the programme is a worthy subject for a high-quality, reporter-driven, current affairs story
- Promote it on Websites, billboards, bus shelters.
- Promote it on the other channel, while promoting the other channel on the other channel.
- Then repeat it in prime-time, and promote that…
- Then do a highlights show, maybe even repeat that, and don’t forget to promote it.
It’s radical I know, but I think it will increase market share for someone. It’s certain making me read more…
The text above was submitted to http://tvnz.co.nz/ – “Contact Us”.
PS: TV3 could try this, maybe start with The Simpsons, Prime with Top Gear!
