Fiat and Chrysler: An Italian Daimler Chrysler Sequel? (from TypePad)

Fiat + Chrysler doesn't seem like a brilliant idea at first thought. Anything + Chrysler would be a bundle of trouble I reckon. Although Fiat need volume and US distribution I hope they find a better answer.
Fiat's US legacy is dire but is a rather distant memory. Fiat is now a very different beast to the company that abandoned the US leaving a trail of rust in it's path
Chrysler is a disaster today and I can't see it doing anything to enhance a brand. File this one under "Last Resort".
Fiat and Chrysler: Not a winning pair - BusinessWeek