Cunning use of toe straps to help fitting bike tyres

This video shows fitting the Schwalbe Marathon Plus tyres I run on my commuter (ex-gravel) bike. They are heavy, bullet proof, and with stiff sidewalls and strong beads can be a battle to fit.

I knew the “wire in the trough” part of this demo but like how he used old toe straps (leather so don’t damage rim) to hold the tyre as you fit it. Found via a Facebook post comment.