Business Week on Fiat's Sexy Designs?

Robin Capper

Robin Capper

— 1 min read

Thanks to Autoblog.it for the pointer to this Business Week interview with Fiats, Chief Designer, Frank Stephenson.

  • “We have to get back to Fiat's roots and make really, really attractive cars -- cars that you fall in love with on the first look…” (err, yeah but the passion needs to last long beyond then)
  • “…replacement for the Stilo -- that will be a hot product”  (Don’t even try & make a VW Golf with Fiat Badges this time)
  • “….the Fiat 500 will surprise a lot of people.” (Will it be the Trepiuno, maybe not?)

I hope the reality lives up to his dreams, Fiats future depends on it.

Online Extra: Fiat's Sexy Designs on Success - www.businessweek.com.
The struggling carmaker's chief designer, Frank Stephenson, talks about sensuality, artistry, and staying organic in a digital world
via www.autoblog.it

Online Extra: Fiat's Sexy Designs on Success - www.businessweek.com

Read more