Air New Zealand rebranding

According to One News Air New Zealand are about to extend the re-branding exercise, which began with new uniforms, to the aircraft livery. The new brand will incorporate a redesigned tail, Koru and logo. I liked the clean white fuselage introduced with the last re-design but I’m not keen on the “Pacific Wave” faded stripes which were added to the logo.

I hope the distinctive Koru used on the tail survives this exercise without major changes. For a Kiwi traveller heading home arriving at a foreign gate to the sight of the Air New Zealand Koru and, perhaps, familiar kiwi accents makes it feel you are nearly home even if it’s still a long-haul flight away.

Air New Zealand Boeing 777 with the current “Pacific Wave” Livery – San Francisco – December 11, 2005